Privacy Policy

Last Updated: 21 Oct, 2025

1. Introduction

At Big Hug Australia, your privacy matters to us.
We are committed to protecting your personal information and handling it with care, transparency, and integrity.

This Privacy Policy explains how we collect, use, and protect your information when you visit our website, make a purchase, or interact with us online or offline.

By using our website or services, you agree to this policy and the way we manage your personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

2. Who We Are

This Privacy Policy applies to Big Hug Australia Pty Ltd (“Big Hug”, “we”, “us”, or “our”).
Our mission is to bring calm, comfort, and confidence through wearable sensory products that support emotional wellbeing for children, adults, and professionals.

3. What Information We Collect

We may collect the following types of personal information:

Identity details: Your name, address, and contact details.

Contact information: Email address, phone number, and social media handles.

Purchase details: Order history, payment information (processed securely through third-party gateways).

Usage data: Information about how you use our website — including pages visited, time spent, browser type, and device information.

Marketing preferences: Your communication choices and interests.

We only collect personal information that is reasonably necessary for our business functions and to provide the best possible service to you.

4. How We Collect Information

We collect information when you:

Visit our website or social media channels.

Make a purchase or sign up for our newsletter.

Participate in surveys, promotions, or events.

We may also use cookies and similar technologies to enhance your browsing experience. You can adjust your browser settings to refuse cookies, but some features may not work as intended.

5. How We Use Your Information

We use your personal information to:

Process and deliver your orders.

Respond to your enquiries or support requests.

Improve our website, products, and services.

Send you updates, offers, and calm tips (only if you’ve opted in).

Meet our legal and compliance obligations.

We will only use your personal information for the purpose for which it was collected, unless you give us permission to use it for another reason, or the law requires it.

6. Marketing & Communications

If you subscribe to our Calm Community or marketing list, we may send you emails or SMS messages about new products, promotions, and resources.

You can opt out at any time by clicking “unsubscribe” in our emails or replying “STOP” to SMS messages.

We’ll always keep our communication gentle — no spam, just meaningful updates designed to bring calm to your inbox.

7. Sharing Your Information

We may share your information with trusted third-party partners who help us operate our business — for example, payment processors, email service providers, and logistics companies.

These partners are only provided with the information necessary to perform their services and must handle your data securely and in accordance with Australian privacy law.

We will never sell, rent, or trade your personal information.

8. Data Storage & Security

Your personal information is stored securely using modern technology and encryption measures to protect it from loss, misuse, or unauthorised access.

While we take reasonable steps to protect your data, please note that no online transmission is completely secure.

9. International Data Transfers

Some of our service providers (such as website hosting, analytics, or email marketing platforms) may store data overseas.
Where this occurs, we ensure these providers comply with strict privacy and data protection standards consistent with Australian law.

10. Accessing or Correcting Your Personal Information

You have the right to request access to or correction of the personal information we hold about you.

To make a request, please contact us at [email protected].
We’ll respond within a reasonable time and in accordance with the Privacy Act.

11. Retention of Information

We retain personal information only for as long as it’s needed to fulfill the purposes outlined in this policy — for example, to meet tax or legal record-keeping requirements.
Once it’s no longer needed, it will be securely deleted or anonymised.

12. Children’s Privacy

Our products are designed for children but are marketed to adults — parents, carers, and professionals.
We do not knowingly collect personal information from children under 16 without parental consent.

If you believe a child has shared personal data with us without consent, please contact us and we will remove it promptly.

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our business or the law.
The latest version will always be available on our website with the updated “Last Updated” date shown at the top.

14. Contact Us

If you have any questions, concerns, or feedback about our Privacy Policy or how we handle your information, please contact us at:

📧 Email: [email protected]
🌏 Website: www.bighug.au
📍 Address: Deniliquin, New South Wales, Australia

15. Our Promise

At Big Hug, we value your trust.
We’re committed to treating your information with the same care and respect that define everything we do — from our products to our people.